Netflix has announced another wave of price hikes across its various membership tiers – including a Premium subscription bump to $25 a month, among other things – but, for the time being at least, most European countries won’t be affected by the charges.
The news comes as Netflix celebrates its biggest quarterly subscriber increase in history, with 19m new customers having joined the streaming service in its most recent fourth quarter – something it attributes to a combination of live sports and original programming, including the second season of Squid Game, which has already amassed more than 165.7m views.
Amid all this, Netflix says it’s expecting to generate higher than forecast revenue in 2025 – and that will, in part, be fuelled by a fresh round of price increases. These are specifically targeting the US, Canada, Portugal, and Argentina, coming into effect today.
“As we continue to invest in programming and deliver more value for our members,” the streaming service wrote in its message to shareholders, “we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”